酒店產(chǎn)品推銷計(jì)劃要制定哪些要素？
    推銷計(jì)劃圍繞以下三個要素來制定：
   （1）推銷對象及其需求
    對推銷對象的確定和了解是制定推銷計(jì)劃的基礎(chǔ)。首先確定誰是推銷對象，其次通過各種渠道掌握推銷對象的詳細(xì)信息。
    第一，如果推銷對象是個人的話，應(yīng)搜集到以下的資料：
    推銷對象的心理情況：姓名、年齡、教育背景、生活水平、購買能力；
    推銷對象的社會情況：需要程度、興趣、愛好、人格、個性；
    推銷對象的社會情況：有無決定權(quán)、社交范圍、周邊有影響力的人是誰；
    訪問推銷對象的要求：適合拜訪的時間、地點(diǎn)。
    第二，如果推銷對象是機(jī)構(gòu)時，除了要搜集受訪人員的個人資料之外，還要特別注意下列資料的搜集：
    機(jī)構(gòu)的決策情況：最高決策人是誰，誰最有影響力；
    機(jī)構(gòu)購買流程情況：具體負(fù)責(zé)購買的部門；
    機(jī)構(gòu)的財(cái)務(wù)情況：信用狀況、購買政策、付款的流程。
   （2）推銷目的和推銷方式
    考慮每次推銷中具體情況的不同，酒店推銷人員在制定推銷計(jì)劃時，除了確定使客人購買產(chǎn)品這個主要目標(biāo)外，還應(yīng)為推銷活動準(zhǔn)備幾個次要目的。在推銷過程中，即使無法達(dá)到主要目的，推銷人員也應(yīng)力求達(dá)到某些次要目的，例如，和客人建立友好的關(guān)系；讓客人全面了解酒店的產(chǎn)品和服務(wù);讓客人對產(chǎn)品產(chǎn)生興趣；消除客人的疑慮甚至是戒備心理等。
    推銷方式與推銷目的直接的關(guān)系；酒店推銷方式根據(jù)不同的標(biāo)準(zhǔn)可以進(jìn)行不同的分類。根據(jù)推銷進(jìn)行的地點(diǎn)可以分成店內(nèi)推銷和店外推銷。
    第一，店內(nèi)推銷是酒店產(chǎn)品推銷人員針對酒店內(nèi)來預(yù)訂的客人所進(jìn)行的推銷。
    第二，店外推銷是酒店推銷人員針對酒店外部曾來酒店消費(fèi)過的客人和潛在的客人所進(jìn)行的推銷。店外推銷包括人員推銷和通訊推銷兩種。
    人員推銷分為貿(mào)然訪問和約定訪問。貿(mào)然訪問指酒店推銷人員在較小的地理區(qū)域，對潛在客戶的短時間的訪問。貿(mào)然訪問是在對客人了解甚少，甚至完全不了解的情況下展開推銷活動。這種訪問是一種探察式的訪問，訪問的目的不是促進(jìn)購買，而是收集信息，建立聯(lián)系，為后續(xù)的推銷做準(zhǔn)備；約定訪問是酒店推銷人員按照事先的約定對客人進(jìn)行的訪問。這種客人一般是打算購買酒店產(chǎn)品，但是需要同推銷人員進(jìn)一步確定細(xì)節(jié)的客人。
    通訊訪問分為電話訪問和通信訪問。電話訪問是酒店推銷人員利用電話對客人進(jìn)行的訪問；通信訪問是酒店推銷人員利用書面信件或電子郵件的往返對客人進(jìn)行傳達(dá)信息的訪問。在現(xiàn)代社會中，通訊訪問可稱得上是最方便最經(jīng)濟(jì)的訪問法，然而，由于客人對酒店推銷人員的情況了解的少，光憑電話、信件就想取得客人的信任，相當(dāng)困難；而且，很容易引起對方猜忌、懷疑。因此，推銷人員一定掌握有效方法，才能提高訪問的效率。
   （3）產(chǎn)品和服務(wù)的特點(diǎn)
    酒店推銷人員對本酒店產(chǎn)品或服務(wù)應(yīng)了如指掌，隨時準(zhǔn)備答復(fù)客人可能提出的任何問題或異議，因?yàn)楫?dāng)你充滿熱情、如數(shù)家珍地介紹你的產(chǎn)品或服務(wù)時，客人能夠感受到你對酒店的信心與熱愛，自然也容易被感染。比如推銷宴會生意時，應(yīng)切實(shí)弄清各廳可容納的席位數(shù)，清楚菜單上的每一道菜，了解其他服務(wù)設(shè)施，如音樂、影響配置、有無鮮花提供等。
    推銷人員根據(jù)訪問對象的類型和酒店vi設(shè)計(jì)產(chǎn)品及服務(wù)的特點(diǎn)準(zhǔn)備恰當(dāng)?shù)耐其N材料：或視覺效果良好的彩色圖片，或具體說明性材料，或廣告宣傳品，或客觀性較強(qiáng)的數(shù)字文件。
 
Hotel marketing plan to develop what elements?
    The marketing plan around the following three elements to develop:
   (1) sell the objects and their needs
    Right to sell the object to identify and understand the basis for the development of marketing plans. First, determine who is to sell the object, followed by detailed information of the master to sell an object through various channels.
    First, if the marketing object is the individual, then, should collect the following information:
    The psychological situation of the marketing object: name, age, educational background, level of living, purchasing power;
    Marketing on the social situation: the extent of need, interests, hobbies, personality, personality;
    Promote the social conditions of the object: Who is whether the decision rights, social range, surrounded by influential;
    Requirements: Access to sell the object for visit time, location.
    Second, if the marketing object when the agencies, in addition to collect the respondents' personal information, but also pay special attention to the collection of the following information:
    Agency decision-making: the supreme decision-making, his heirs, who is the most influential;
    Institutions buying process: specifically responsible for the purchase of the department;
    Institution's financial situation: credit, purchasing policies, the payment process.
   (2) marketing purpose and marketing
    Consider each market in the specific circumstances of different hotel sales personnel in the development of marketing plans, in addition to determining the customers to buy this main goal of the product, but also for marketing activities to prepare several secondary purpose. In the selling process, even if unable to achieve the main purpose of sales personnel should strive to achieve some secondary purpose, for example, to establish friendly relations and guests; guests a comprehensive understanding of the products and services of the hotel; guests interested in the products; eliminate The guests' concerns and even alert psychology.
    Selling and marketing purpose a direct relationship; Hotel Marketing according to the different standards for different classifications. Selling locations can be divided into the store to sell and outside the shop to sell.
    First, store merchandising is the marketing of the guests of the hotel sales personnel for the hotel booking.
    Second, outside the shop to sell the hotel sales staff to the hotel has consumed for the exterior, guests and potential guests marketing. To sell outside the shop, including personnel to sell two kinds of marketing and communications.
    Personal selling is divided into hastily access and agreed access. Hastily access to the hotel sales staff in a smaller geographic area, a brief visit to potential customers. The hastily access and little is known about the guests, expand marketing activities or even completely do not understand. This visit is an exploratory type of visit, purpose of the visit is not to promote the purchase, but to gather information, establish contacts in preparation for the subsequent marketing; convention visit is the visit to the guests by the hotel sales staff in accordance with the prior agreement. The guests generally intended to buy the hotel product, but with sales personnel to further determine the details of the guests.
    Communications access into telephone access and communication access. Telephone access is access to the guests by the hotel sales staff by telephone; communication access to the hotel sales staff to use in writing letters or e-mail to and from the guests to convey access to information. In modern society, communications, access can be regarded as the most convenient and most economical access method, However, due to the guests of the hotel sales staff to understand, even with telephone, mail seeking to attain the trust of the guests, very difficult; and very easily lead to suspicion, suspicion. Therefore, sales personnel must master effective methods in order to improve the efficiency of the visit.
   (3) the characteristics of products and services
    Hotel sales personnel should be well aware of the products or services of our hotel, ready to answer guests may put forward any questions or objections, passionate, familiar way to introduce your product or service, guests can feel your confidence and love of the hotel naturally likely to be infected. Such as selling banquet business, should effectively clarify the various rooms can accommodate the number of seats clear every dish on the menu, learn about other service facilities, such as music, affect the configuration, with or without flowers, etc..
    Sales personnel access to the object type and the characteristics of hotel products and services to prepare appropriate marketing materials: visual effects color photographs or explanatory material, or advertisement, or objectivity of a strong digital file.