想要知道更多關(guān)于酒店網(wǎng)站開(kāi)發(fā)、設(shè)計(jì)和推廣嗎?
1.網(wǎng)站開(kāi)發(fā)和設(shè)計(jì)應(yīng)遵循的原則
酒店網(wǎng)站開(kāi)發(fā)和設(shè)計(jì)應(yīng)遵循上述核心標(biāo)準(zhǔn),確保訪問(wèn)的簡(jiǎn)易性并滿足用戶的需求。
2.域名選擇
域名具有唯一性,選擇域名十分重要。網(wǎng)站的生存主要取決于它們被認(rèn)知的程度。選擇與自己酒店形象跟名稱相符的域名易于網(wǎng)站的推廣,酒店的域名中應(yīng)該包括酒店名稱中的品牌設(shè)計(jì)、logo設(shè)計(jì)這一些關(guān)鍵詞。關(guān)鍵詞是開(kāi)發(fā)網(wǎng)站時(shí)要考慮的重要因素,因?yàn)樵L問(wèn)者是使用關(guān)鍵詞來(lái)查找酒店的網(wǎng)站的。
3.網(wǎng)頁(yè)設(shè)計(jì)
①頁(yè)面設(shè)計(jì)要美觀實(shí)用。美觀的頁(yè)面可以吸引訪客的眼球,留下良好的第一印象;實(shí)用的設(shè)計(jì)風(fēng)格更符合大眾的瀏覽習(xí)慣,方便查閱。
②酒店的首頁(yè)應(yīng)該清晰地界定酒店的經(jīng)營(yíng)重心、主要目標(biāo)市場(chǎng)以及為客人提供的特別服務(wù)。
③網(wǎng)站要有足夠的吸引力來(lái)吸引訪問(wèn)者閱讀酒店的相關(guān)資料。
④合理利用網(wǎng)站空間,內(nèi)容不是越多越好,內(nèi)容應(yīng)體現(xiàn)專業(yè)性和權(quán)威性。海量的信息內(nèi)容給人感覺(jué)是二流酒店。
⑤網(wǎng)站應(yīng)使訪問(wèn)者能很容易和酒店取得聯(lián)絡(luò)。如通過(guò)提供電子郵件地址、酒店方的郵寄地址和其他聯(lián)系方式以及相關(guān)資料鏈接,讓消費(fèi)者迅速聯(lián)系到酒店。
⑥網(wǎng)站內(nèi)有關(guān)資料要方便打印。很多時(shí)候人們?cè)陬A(yù)訂前需征得上司的同意或交相關(guān)人員傳閱,而不少人喜歡閱讀紙質(zhì)材料。
⑦網(wǎng)站設(shè)計(jì)內(nèi)容應(yīng)包括對(duì)常見(jiàn)問(wèn)題的回答。這會(huì)增加訪問(wèn)者的親切感,也為訪問(wèn)者提供更多支持。
⑧回復(fù)客戶的詢問(wèn)不要超過(guò)24小時(shí)。
4.網(wǎng)站文字資料的撰寫
網(wǎng)站上的文字資料要盡力使其簡(jiǎn)單化、平民化,以便每位訪問(wèn)者都能夠看懂;
文字資料內(nèi)容應(yīng)保持緊湊,不要塞給訪問(wèn)者太多的信息;
文字資料保持段落簡(jiǎn)短、使用簡(jiǎn)體和大的字號(hào),在可能的地方插入圖片。
網(wǎng)站內(nèi)部同的網(wǎng)頁(yè)之間往往沒(méi)有聯(lián)系,因此應(yīng)注意在每一個(gè)網(wǎng)頁(yè)上重復(fù)重要的信息。
5.網(wǎng)站的推廣
①在酒店網(wǎng)站開(kāi)發(fā)完成后,要在酒店所有的印刷品上加上網(wǎng)站的網(wǎng)址,包括宣傳手冊(cè)、傳真。媒體發(fā)布的資料、名片和平面廣告等。
②與其他網(wǎng)站交換鏈接。
③搜索引擎優(yōu)化。將網(wǎng)站列入所有熱門的搜索引擎和目錄中。對(duì)于想要在市場(chǎng)中處于前列,并在搜索引擎的排序中同樣位于前頭的酒店來(lái)說(shuō),可以選擇付費(fèi)排序的方法。
Want to know more about the hotel web site development, design and promotion?
A web development and design principles to be followed
The hotel website development and design should follow the core standards to ensure ease of access and to meet the needs of users.
(2) domain to select
The domain name is unique, and Choose a domain name is very important. The site's survival depends largely on the extent they are perceived. Choose their own image of the hotel is easy with the domain name matches the name of the promotion of the site should include some key words in the hotel name in the domain name of the hotel. Keywords are the important factors to consider when developing web sites, visitors to use keywords to find the hotel's website.
(3) web design
① page design to be beautiful and practical. The page can be beautiful to attract the attention of visitors, leaving a good first impression; practical design style is more in line with the public's browsing habits, for easy access.
② Hotel home page should clearly define the focus of the hotel business, the main target market, and offers special services.
The ③ site have enough appeal to attract visitors to read the hotel information.
④ the rational use of website space, is not better, the content should reflect the professional and authoritative. The mass content of the information giving the impression that the second-rate hotel.
The ⑤ site visitors can easily contact the hotel. Through the provision of e-mail address, mailing address and other contact information, and information links of the hotel side, allow consumers to quickly contact the hotel.
The ⑥ website relevant information to facilitate printing. Many times people need before booking the consent of the consent of the supervisor or the cross-circulated to relevant personnel, and many people prefer to read the paper material.
⑦ site content, including answers to frequently asked questions. This will increase the intimacy of the visitors, and to provide more support for the visitors.
The ⑧ respond to customer inquiries not more than 24 hours.
Website writing text data
Written materials on the website to try to make it simplistic, civilians, so that each visitor is able to read;
Text data should be kept compact, do not superimpose the visitors too much information;
Written materials to keep the paragraphs short, use of simplified and large font sizes, insert a picture where possible.
Within the site with pages often do not have contact, and therefore should pay attention to important information repeated on each page.
Site promotion
After the completion of the hotel site development in all the printed matter with the site URL, including brochures, fax. Information released by the media, business cards and print ads.
② exchange links with other sites.
The ③ search engine optimization. The site is included in all the popular search engines and directories. For those who want at the forefront in the market, and the same sort of search engine located in the front of the hotel, you can choose to pay the sort of method.
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