酒店市場競爭激烈,做好酒店新產品開發構想的來源
1.酒店內部
酒店內部管理者和工作人員是新構想的主要來源。因為一線員工直接與客人接觸最多,他們通過觀察最能了解客人的需要,他們的構想最能代表客人的意見。酒店高層應嘗試通過基層員工間接獲得新產品的構想,而這些構想往往對新產品的開發有決定性的影響。
2.顧客
顧客在酒店消費過程中,有不滿意或無法滿足的需求會向酒店提出投訴或建議,這些投訴和建議就是新構想的重要來源。
3.競爭者
競爭者在經營過程中會不斷推出新產品,對于那些受到市場歡迎的產品,其他酒店是可以學習借鑒的。了解競爭者新產品的渠道有很多,比如他們的廣告宣傳信息、logo設計、品牌設計。
4.分銷商和供應商
分銷商在向客人推介酒店產品時也會得到顧客對于酒店產品的意見和建議,酒店經營者可以根據這部分信息構思新產品。酒店供應商可以向酒店提供新材料和新技術,啟發酒店工作人員運用這些新技術、新材料開發新產品的思路。
5.其他來源
除以上來源可以獲得新構想,報紙、雜志、媒體、網絡、專家講座訪談信息渠道,都是獲得新構想的來源。除此之外,只要是與酒店發生業務聯系的企業、單位或個人,都可能對酒店產品提出建議,這些都是新產品構想的來源。
The hotel market is highly competitive, good hotel the source of the idea of new product development
(1) within the hotel
Within the hotel managers and staff is the main source of new ideas. Frontline employees is directly in contact with the guests the most by observing the ones who best know the needs of customers, their ideas can best represent the views of the guests. Hotel executives should try indirect access to the new product concept through grass-roots workers, and these ideas tend to have a decisive impact on new product development.
2 customers
Customer Hotels consumption process, not satisfied or can not meet the needs of their complaints or suggestions, complaints and suggestions is an important source of new ideas to the hotel.
3 competitor
Competitors in the business process will continue to launch new products for those products by the market, other hotels can learn from. Understanding competitor's new product channels, such as advertising information.
4 distributors and suppliers
Distributors will promote the hotel product to the guests, customer comments and suggestions for hotel products, hotel operators based on information in this section the idea of ??new products. The hotel suppliers to the hotel to provide new materials and new technologies, inspired by the hotel staff to use these new technologies, new materials, development of new products ideas.
(5) other sources
In addition to more than one source to get new ideas, newspapers, magazines, media, networking, expert lectures interview information channels are the source of new ideas. In addition, the hotel business contacts in business units or individuals, may be the hotel product recommendations, the source of these are new product ideas.
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