酒店有哪些營(yíng)銷(xiāo)方式？以下是酒店各種市場(chǎng)營(yíng)銷(xiāo)新理念（二）
5.酒店網(wǎng)絡(luò)營(yíng)銷(xiāo)
    酒店網(wǎng)絡(luò)營(yíng)銷(xiāo)就是以國(guó)際互聯(lián)網(wǎng)絡(luò)為基礎(chǔ)，利用數(shù)字化的信息和網(wǎng)絡(luò)媒體的交性來(lái)輔助營(yíng)銷(xiāo)目標(biāo)實(shí)現(xiàn)的一種新型的是市場(chǎng)營(yíng)銷(xiāo)方式。具體來(lái)說(shuō)，酒店網(wǎng)絡(luò)營(yíng)銷(xiāo)就是酒店借助互聯(lián)網(wǎng)平臺(tái)，通過(guò)與潛在購(gòu)買(mǎi)者在網(wǎng)上直接接觸，向購(gòu)買(mǎi)者提供酒店產(chǎn)品和服務(wù)，以達(dá)到一定營(yíng)銷(xiāo)目的的營(yíng)銷(xiāo)活動(dòng)。
6.酒店觀念營(yíng)銷(xiāo)
    隨著物質(zhì)生活條件和社會(huì)文化水準(zhǔn)的提高，消費(fèi)者憑一時(shí)激情誘發(fā)購(gòu)買(mǎi)的時(shí)代一去不復(fù)返。目前，消費(fèi)者需求日趨復(fù)雜，眼光變得十分挑剔，這與消費(fèi)者觀念差別密切相關(guān)，這些觀念存在著摩擦與沖突。多數(shù)消費(fèi)者還缺乏明確的消費(fèi)者觀念，基本上處于產(chǎn)品觀念不穩(wěn)定的磨合期。
    所謂酒店觀念營(yíng)銷(xiāo)，指酒店將市場(chǎng)需求趨勢(shì)轉(zhuǎn)化為產(chǎn)品項(xiàng)目開(kāi)發(fā)的同時(shí)，利用說(shuō)服與促銷(xiāo)，提供近期的消費(fèi)走向及其相應(yīng)的產(chǎn)品信息，引起消費(fèi)者關(guān)注與認(rèn)同，并喚起消費(fèi)者對(duì)新產(chǎn)品期待的一種營(yíng)銷(xiāo)觀念或策略。酒店概念營(yíng)銷(xiāo)著眼于消費(fèi)者的理性認(rèn)知與積極情感的結(jié)合，通過(guò)導(dǎo)入消費(fèi)新觀念來(lái)進(jìn)行產(chǎn)品促銷(xiāo)。目的是使消費(fèi)者形成對(duì)新產(chǎn)品及企業(yè)的深刻印象，建立起鮮明的功用概念、特色概念、品牌概念、形象概念、服務(wù)概念等，從而一舉多得，增強(qiáng)酒店的競(jìng)爭(zhēng)性實(shí)力。酒店概念營(yíng)銷(xiāo)認(rèn)為，消費(fèi)者愿意購(gòu)買(mǎi)某種產(chǎn)品而不買(mǎi)其他產(chǎn)品，是接受相應(yīng)消費(fèi)者觀念的結(jié)果。產(chǎn)品上市前只有從觀念上促成消費(fèi)者新的認(rèn)知，并將觀念附載在相應(yīng)的產(chǎn)品及企業(yè)形象上，繼而轉(zhuǎn)化為特定產(chǎn)品或品牌概念，才能引起消費(fèi)者的欲求及購(gòu)買(mǎi)投向的基礎(chǔ)性條件。
7.酒店關(guān)系營(yíng)銷(xiāo)
    所謂酒店關(guān)系營(yíng)銷(xiāo)，是把營(yíng)銷(xiāo)活動(dòng)看成是一個(gè)酒店與消費(fèi)者、供應(yīng)商、分銷(xiāo)商、競(jìng)爭(zhēng)者、政府機(jī)構(gòu)及其他公眾發(fā)生互動(dòng)作用的過(guò)程，其核心是建立和發(fā)展與這些公眾的良好關(guān)系。這種良好的關(guān)系具有雙向溝通、合作、雙贏、親密和控制的性質(zhì)，它是酒店市場(chǎng)營(yíng)銷(xiāo)成功與否的關(guān)鍵因素。
8.酒店整合營(yíng)銷(xiāo)
    上世紀(jì)90年代的西方，隨著以互聯(lián)網(wǎng)為代表的新興媒體的興起，酒店在選擇媒介進(jìn)行宣傳時(shí)，面臨著日益多樣化的局面，同時(shí)，消費(fèi)者也受到越來(lái)越多新興媒體的沖擊。如何更好地使用媒介，更有效地使用媒介，更有效地影響目標(biāo)市場(chǎng)，更合理地使用營(yíng)銷(xiāo)組合，成為每一個(gè)酒店市場(chǎng)營(yíng)銷(xiāo)專(zhuān)業(yè)人員日常工作的難題。酒店整合營(yíng)銷(xiāo)，就是從解決這些日常營(yíng)銷(xiāo)活動(dòng)的困難中而來(lái)的。為了避免不同媒介組合之間各自為戰(zhàn)甚至相互矛盾的局面，將酒店各項(xiàng)營(yíng)銷(xiāo)活動(dòng)整合于酒店戰(zhàn)略營(yíng)銷(xiāo)管理目標(biāo)體系之下，更好地促進(jìn)營(yíng)銷(xiāo)率的優(yōu)化以及營(yíng)銷(xiāo)成本的降低，越來(lái)越多的酒店提出并實(shí)施了某種形式的整合營(yíng)銷(xiāo)行為，即由酒店的各項(xiàng)營(yíng)銷(xiāo)組合傳遞給消費(fèi)者的一個(gè)統(tǒng)一并且能夠代表酒店產(chǎn)品或酒店形象的一元化行為。
    與傳統(tǒng)營(yíng)銷(xiāo)4P相比，整合營(yíng)銷(xiāo)傳播理論的核心是4C，即相應(yīng)于“產(chǎn)品”，要求關(guān)注客戶的需求和欲望，提供能滿足客戶需求和欲望的產(chǎn)品（customer）；相應(yīng)于“價(jià)格”，要求考慮客戶購(gòu)買(mǎi)的便利性（convenience）；相應(yīng)于“促銷(xiāo)”，要求注重和客戶的溝通（communication）。整合營(yíng)銷(xiāo)理論對(duì)提高酒店企業(yè)的競(jìng)爭(zhēng)力和核心能力，保證酒店企業(yè)的可持續(xù)發(fā)展發(fā)揮巨大作用。
Hotel marketing? The following is a hotel a variety of marketing a new concept (b)
(5) Hotel Internet marketing
    Hotel Internet marketing is based on the Internet for the delivery of digital information and network media to assist the marketing objectives to achieve a new kind of marketing approach. Specifically, the hotel Internet marketing is the hotel through the Internet platform, and direct contact with potential buyers on the Internet, hotel products and services provided to the purchaser, in order to achieve the marketing activities of certain marketing purposes.
6. Hotel concept of marketing
    With the improvement of material living conditions and social and cultural standards of the consumer era with a moment of passion induced to buy a thing of the past. Currently, consumer demand is increasingly complex, the vision has become very picky, and consumers to the concept of difference is closely related to the concept of the existence of friction and conflict. The majority of consumers still lack a clear concept of consumer, basically in the run-in period of the product concept of instability.
    The so-called hotel concept of marketing, the hotel market demand trends into product project development at the same time, the use of persuasion and promotion, the recent trend of consumption and their corresponding product information, cause consumer concern with identity, and to arouse the consumers' new product look forward to a marketing concept or strategy. The hotel concept marketing focus on the combination of rational consumer awareness and positive feelings through the introduction of a new consumer concept to product promotion. The purpose is to enable consumers to form a deep impression on new products and businesses, and establish a distinct usefulness of the concept, characteristics of the concept, the concept of brand image concept, the service concept, which serve multiple purposes, to enhance the competitive strength of the hotel. The hotel concept of marketing that consumers are willing to buy a product instead of buying other products, is to accept the results of the corresponding consumer perception. Products to market from concept contributed to consumer awareness, and attached to the concepts contained in the products and corporate image, and then translated into a specific product or brand concept, in order to arouse consumer desire to buy to invest in the basic condition .
Hotel relationship marketing
    The so-called hotel relationship marketing, marketing activities as a hotel with consumers, suppliers, distributors, competitors, government agencies and other public interaction process, its core is the establishment and development of these public good relationship. Such a good relationship with two-way communication, cooperation, win-win situation, intimacy and control nature, which is a key factor in the success of hotel marketing.
Hotel integrated marketing
    Western-1990s with the rise of the Internet, new media, hotels in select media publicity, facing increasingly diverse situation, at the same time, consumers have also been more and more the impact of new media. How to make better use of the media, more effective use of media to more effectively influence the target market, a more rational use of the marketing mix, as every hotel marketing professionals everyday work problems. Hotels, integrated marketing, comes from the difficulties of solving these day-to-day marketing activities. In order to avoid fighting each other and even conflicting situation in the different media mix, the hotel of the marketing activities integrated into the hotel strategic marketing management target system under better promote the optimization of marketing rate, and lower marketing costs, more more hotels proposed and implemented some form of integrated marketing behavior, passed on to consumers by the marketing mix of hotel a unified and able to represent the singularity behavior of the hotel product or image of the hotel.
    4P compared with traditional marketing, integrated marketing communication theory core 4C, corresponding to the "product" called attention to customer needs and desires, and to provide products that meet customer needs and desires (customer); corresponding to the "price" asked to consider the convenience of customers to buy (earliest convenience); corresponding to the "promotion", requires focus and customer communication (communication). Integrated marketing theory play a significant role to improve the competitiveness and core competencies of hotel enterprises to ensure the sustainable development of enterprises of hotel.