嘉定區(qū)酒店VI設(shè)計(jì)而不變,一個(gè)真正的品牌價(jià)值?；始腋鑴≡簩⒊晒?/p>

Posted on貼在 October 13, 20102010年10月13日,||Category:類(lèi)別: UK Brand Logos英國(guó)商標(biāo)

Did the Royal Opera House need to rebrand? 做了皇家歌劇院需要將嗎?That depends on your perspective. 那要看你的觀點(diǎn)。The building, which houses The Royal Ballet, The Royal Orchestra, and, of course, The Royal Opera, certainly had a well known房屋建筑,皇家芭蕾舞團(tuán),皇家樂(lè)隊(duì),當(dāng)然,皇家歌劇院,一定有一個(gè)眾所周知的brand品牌and a recognizable和一個(gè)可辨認(rèn)的logo design標(biāo)志設(shè)計(jì). 。People from all over the UK supported the institution and its productions. 人們來(lái)自英國(guó)支持機(jī)構(gòu)及其作品。However, there were several good reasons to modify the brand as well.然而,有幾個(gè)很好的理由去修改品牌。

First, the crest was not well suited to modern times. 嘉定區(qū)酒店VI設(shè)計(jì)首先,頂不適合現(xiàn)代。Its antique, engraved look made the image difficult to comprehend at small sizes, while being messy and unprofessional at larger sizes. 古色古香,刻瞧,讓圖像難以領(lǐng)會(huì)小尺寸混亂和不專(zhuān)業(yè),同時(shí)亦在大尺寸。This went against one of the most unbreakable rules of modern logo design: that images must be scalable, that is, work well at a variety of sizes. 這違背了規(guī)則的一個(gè)最牢不可破的現(xiàn)代標(biāo)志設(shè)計(jì):那一定是可擴(kuò)展的,圖像,適合各種尺寸。Not only did this logo not work well when blown up or shrunk down, it really wasn’t a winner at any size.這個(gè)嘉定區(qū)標(biāo)志不僅不能很好工作當(dāng)放大或縮小下來(lái),這不是一個(gè)勝利者在任何大小的。

Second, the font was ultra-traditional, which did not represent the organisation’s many endeavours. 第二,字體是ultra-traditional,這并不代表該組織的許多努力。The Royal Opera House offers not just classical performances, but many contemporary ones as well. 皇家歌劇院提供不僅僅是經(jīng)典的表現(xiàn),但是很多同時(shí)代的人。The font was also difficult to use as part of the brand, being a little too formal for everyday communications.字體也很難用作為品牌,作為一個(gè)小太正式了日常溝通。

Last, because of the aforementioned issues, the organisation lacked a cohesive brand. 最后一天,因?yàn)樯鲜龅膯?wèn)題,該組織缺乏凝聚力的品牌。The ornate typeface was not usable in emails, letters, and other smaller sized publications. 這個(gè)華麗的字體不可以在電子郵件,信件,其他小尺寸的出版物。The logo could not be used in a variety of contexts due to sizing issues. 標(biāo)志不能被使用在不同的上下文由于上漿問(wèn)題。Without any coherent image to represent The Royal Opera House throughout the UK, the organisation lacked the solid recognisability and unchanging value of a true brand.沒(méi)有任何一致形象代表整個(gè)英國(guó)皇家歌劇院、組織缺乏堅(jiān)實(shí)的嘉定區(qū)酒店VI設(shè)計(jì)而不變,一個(gè)真正的品牌價(jià)值。