漢中酒店印刷品設(shè)計(jì) 路可查德運(yùn)動(dòng)型飲料贊助商為漢中酒店

Posted on貼在 September 22, 20102010年9月22日,||Category:類別: Branding品牌

How can you get your你怎么能收到你的呢brand漢中酒店印刷品設(shè)計(jì)品牌and和logo design標(biāo)志設(shè)計(jì)into the hearts and minds of your target audience in the UK? 進(jìn)入民心,你的目標(biāo)受眾在英國(guó)嗎?This is a question that many business owners struggle with. 這是一個(gè)問(wèn)題,許多企業(yè)主與之抗?fàn)幍娜恕ometimes sponsoring a sporting event is a great way to get exposure for your company and its products. 有時(shí)贊助體育賽事是一個(gè)偉大的方式來(lái)得到接觸對(duì)你的漢中酒店印刷品設(shè)計(jì)公司,其產(chǎn)品。Lucozade Sport is not the first but merely the latest brand to take this approach, sponsored the FIFA World Cup coverage that was shown on ITV.路可查德運(yùn)動(dòng)型飲料并不是第一次了,只是最新的品牌贊助,持有這種態(tài)度,國(guó)際足聯(lián)世界杯上標(biāo)明有報(bào)道ITV。

This UK campaign, called ‘Fuelling England’s Roar’, included an advertising campaign featuring Steven Gerrard, the captain of the Liverpool team. 這個(gè)英國(guó)運(yùn)動(dòng),被稱為“助長(zhǎng)了英格蘭的吼叫,包括一項(xiàng)漢中酒店印刷品設(shè)計(jì)廣告宣傳活動(dòng)的特色,隊(duì)長(zhǎng)杰拉德利物浦的球隊(duì)。Advertising was not the only focus, with Lucozade involving fans by offering one million prizes to consumers such as classic England clothing and flags. 廣告不是唯一的焦點(diǎn),包括球迷滿滿一肚子的消費(fèi)者提供一百萬(wàn)的獎(jiǎng)勵(lì)等服裝和旗幟。英國(guó)經(jīng)典This programme, which began in May, enticed football fans from around the UK. 這個(gè)計(jì)劃始于球迷可以吸引來(lái)自世界各地的英國(guó)。In keeping with the times, social media and even an iPhone application were also included in the festivities. 在保持與時(shí)代、社會(huì)媒體甚至還包括一個(gè)網(wǎng)路應(yīng)用在慶祝活動(dòng)。A digital campaign feature Sunderland striker Darren Bent. 一個(gè)數(shù)字運(yùn)動(dòng)特征桑德蘭前鋒達(dá)倫-本特。This got quite a bit of media attention and general talk throughout the UK considering that Bent was the centre of a scandal involving well known social media site這讓不少媒體的關(guān)注,在整個(gè)英國(guó)將軍談話是考慮到彎曲的中心眾所周知的社會(huì)媒體的丑聞的網(wǎng)站Twitter呢喃.

Lucozade Sport is not unlike many UK brands in that it is fighting for a share of an industry where choices abound. ￡706m in sports drinks were sold last year in the UK. 路可查德運(yùn)動(dòng)型飲料并沒(méi)有什么不同,英國(guó)的許多品牌正在為一股在一個(gè)行業(yè)發(fā)展的選擇。￡706米有運(yùn)動(dòng)型飲料銷售去年在英國(guó)。Although Lucozade Sport takes a significant share of these sales, about ￡102m last year, this is down from previous figures. 雖然路可查德運(yùn)動(dòng)型飲料具有十分重要的分享這些銷售,約￡102米去年,這是以前的人物。下來(lái)Competitors such as Coca-Cola brand Powerade also experienced a downward trend in sales, perhaps due to difficulties in the economy. 競(jìng)爭(zhēng)者如可口可樂(lè)品牌Powerade也經(jīng)歷了一個(gè)下降的趨勢(shì),可能是由于銷售在經(jīng)濟(jì)困難。This leaves brands struggling to get a larger market share just to maintain the same profit margins. 這使得品牌爭(zhēng)取更大的市場(chǎng)份額,只是為了保持相同的利潤(rùn)。In this industry and so many others, there has never been a time when it was more important to get exposure for one’s brand and在這個(gè)行業(yè),以及很多其他人,卻從未有過(guò)一段時(shí)間它是更重要的是要為自己的品牌和接觸logo design漢中酒店印刷品設(shè)計(jì)標(biāo)志設(shè)計(jì).

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商洛酒店品牌和商洛酒店標(biāo)識(shí)語(yǔ)設(shè)計(jì)來(lái)顯著的成本

This exposure for the UK brand and logo design come at significant cost, ￡15m in fact. 這使商洛酒店品牌和商洛酒店標(biāo)識(shí)語(yǔ)設(shè)計(jì)來(lái)顯著的成本,￡15米事實(shí)上。However, this cost brought an unprecedented amount of exposure for Lucozade Sport. 然而,這種成本帶來(lái)了前所未有的曝光量路可查德運(yùn)動(dòng)型飲料。Coverage of the 2006 World Cup reached 21.3 million viewers and numbers have remained high in the years since. 報(bào)道了2006年世界杯的數(shù)量已經(jīng)達(dá)到2130萬(wàn)觀眾和這些年來(lái)仍然很高。Previous sponsors include notable brands such as Budweiser and EDF. 以前的贊助者包括著名品牌,比如百威啤酒和(EDF)。This year, Lucozade Sport shared the limelight with Hyundai, the other major sponsor of Britain’s appearance in the 2010 FIFA World Cup.今年,路可查德運(yùn)動(dòng)型飲料共享成為萬(wàn)眾矚目的焦點(diǎn),另一為現(xiàn)代英國(guó)主要的贊助商的出現(xiàn)在2010年FIFA世界杯。

Although ￡15m is far outside the budget of most small businesses in the UK, this strategy can be implemented on a small local scale. 雖然￡15米遠(yuǎn)的預(yù)算以外的大部分小公司在英國(guó),這種策略可以實(shí)現(xiàn)在一個(gè)小地方的規(guī)模。Sponsoring even small local events can be an effective way of getting valuable exposure for your brand and logo design while also showing that you care about your community. 即使是很小的本地事件贊助可以有效的方式,使你的商洛酒店品牌有價(jià)值的曝光和商洛酒店標(biāo)識(shí)語(yǔ)設(shè)計(jì),同時(shí)也表明你關(guān)心你的社區(qū)。Coordinating these sponsorships with social media and other marketing campaigns ensures that you get maximum use out of every marketing dollar. 協(xié)調(diào)這些贊助與社會(huì)媒體及其他市場(chǎng)活動(dòng)可以確保你獲得最大限度的利用每一個(gè)營(yíng)銷的美元。If you are wondering whether a programme such as this one may be right for your small business, consult a branding and logo design consultant today.如果你想知道是否這樣一個(gè)計(jì)劃可能適合你的小生意,請(qǐng)教一個(gè)商洛酒店品牌和標(biāo)識(shí)語(yǔ)設(shè)計(jì)顧問(wèn)今天。