十年在豪華的鄂爾多斯酒店標志設計和鄂爾多斯酒店品牌全國擴散。品牌的過去與現(xiàn)在

Posted on貼在 March 1, 20102010年3月1日||Category:類別: Branding品牌

It seems like the last decade flew by in a whirlwind of shocking headlines and economic struggles. 它看起來像過去十年的旋風了令人震驚的標題和經濟斗爭。Indeed, our world changed significantly in the past ten years. 事實上,我們的世界發(fā)生了很大的改變;在過去的十年。It seems fitting that the world of看來,世界的擬合UK branding英國品牌and和logo design標志設計also have changed immensely. 也已經改變了。Here is a little look at what defined branding over the past decade, and where it is headed now.鄂爾多斯酒店VI設計這里是一個小看看定義品牌在過去的十年中,走了。

Branding experts have already developed a nickname for the first ten years of this millennium: the nostalgic noughties. 品牌專家已發(fā)展的昵稱的最初十年里這個年noughties:懷舊。Despite wars, global warming, and political upheaval on every continent, studies have found that both盡管戰(zhàn)爭,全球氣候變暖,和政治劇變在每一塊大陸上,研究發(fā)現(xiàn)兩者都有nostalgia懷舊and celebrity were the reigning themes that best appealed to consumers in the 2000’s. 和名人是執(zhí)政的主題,向消費者最好在2000年代。We have seen celebrities replace models as the ‘face’ of major fashion houses. 我們見過的名人的臉代替模型的主要的時裝。Even fallen celebrities such as即使倒下的名人Kate Moss凱特·莫斯and Kerry Katona remain powerful selling figures in the UK, attached throughout the decade to luxury logo designs and brands all over the nation.和凱莉·卡托納保持強大的銷售數(shù)字在英國,整個鄂爾多斯酒店十年在豪華的鄂爾多斯酒店標志設計和鄂爾多斯酒店品牌全國擴散。

Nostalgia is evident in the revival of once-dead products and brands. 摘要懷舊是明顯的復蘇中once-dead產品和品牌。We have blogged on the revival of apple cider and instant coffee on this very blog. 我們已經寫博客的人的復興和蘋果和速溶咖啡在這個非常的博客。Often, these brands return with a logo design and通常,這些品牌和標識語設計和回報brand品牌very similar to their original one. 原有的非常相似。A good example of this is once-unfashionable frozen dessert Arctic Roll, which is a comfort brand making a comeback on market shelves and in the hearts of UK consumers. 一個很好的例子,這是once-unfashionable冷凍甜品北極卷是一種安慰市場上品牌卷土重來的架子和在英國的心的消費者。Other brands merely resurrect nostalgic marketing campaigns, as is the case with the well known Weetabix jockey ads. 其他品牌營銷活動,僅僅是復活懷舊的話,Weetabix騎師眾所周知的廣告。Even the甚至controversial有爭議的2012 Olympic logo design represented an attempt to bring up the past.2012年奧運會標志設計代表了企圖帶來的過去。