常州酒店VI設(shè)計(jì)營(yíng)銷方案,這個(gè)常州酒店品牌設(shè)計(jì)一個(gè)新品牌戰(zhàn)略
The company responded to flagging sales and less than optimal public image with a new branding campaign.公司對(duì)下垂的銷售和比理想狀態(tài)的公眾形象和一個(gè)新品牌戰(zhàn)略。Gone were fusty pocketbooks; in was the string bikini. 已經(jīng)一去不復(fù)返了,是陳腐的利益的字符串比基尼裝。While Burberry clung stalwartly to their British image, this was definitely a new and younger UK being represented. 而在英國(guó)stalwartly柏帛麗的形象,這絕對(duì)是一個(gè)新的年輕的英國(guó)被描繪。After more than a century, Burberry had managed to reclaim their luxurious past.經(jīng)過(guò)了一個(gè)多世紀(jì)、柏帛麗設(shè)法爭(zhēng)取他們的豪華的過(guò)去。

How has Burberry managed to market to so many?柏帛麗如何設(shè)法市場(chǎng)這么多?Part of this is due to the quality of the brand. 一部分原因是由于品牌的質(zhì)量。The tousled British flair is easy to identify with for younger consumers, but the company continues to market itself to upper end shoppers. 英國(guó)風(fēng)格的tousled很容易認(rèn)同對(duì)于年輕消費(fèi)者,但公司繼續(xù)市場(chǎng)自身上端的購(gòu)物者。With the brand both exclusive and highly recognizable, the brand manages to have a certain swagger that appeals to people of all ages and income levels while marketing exclusively to the young and wealthy.以常州品牌排他的和高度可辨認(rèn)的,兩個(gè)常州常州酒店VI設(shè)計(jì)品牌經(jīng)營(yíng)的某種大搖大擺令各個(gè)年齡層的人都和收入水平而營(yíng)銷獨(dú)有的年輕人和富有。

One positive aspect of Burberry’s branding has been the refusal to give in to fads.一個(gè)積極的方面的品牌化是柏帛麗拒絕屈服于時(shí)尚。While other brands use humour or celebrity appeal to sell their product, Burberry sticks to modern takes on classic images. 而其他品牌使用幽默或名人吸引銷售他們的產(chǎn)品、柏帛麗堅(jiān)持現(xiàn)代呈現(xiàn)經(jīng)典的圖像。The brand is willing to have a variety of people wear their garments, but the emphasis remains on that one target audience. 品牌是愿意有各種各樣的人穿自己的衣服,但是重點(diǎn)仍然在那一目標(biāo)受眾。Another positive aspect of Burberry is the brand’s timelessness. 另一個(gè)積極的方面是柏帛麗的品牌“永恒”。With a long and rich history, the brand automatically has aristocratic flair. 擁有一支長(zhǎng)期從事和富有歷史,品牌有才華。自動(dòng)貴族However, versatility goes even further. 然而,通用性更深入一步。With a few notable exceptions, most of their products can be used but almost any demographic without appearing contrived or ridiculous.一些顯著的例外,他們大部分的產(chǎn)品都可以使用,但幾乎所有的人口沒(méi)有出現(xiàn)做作或荒謬。

What lies in the future for Burberry? 未來(lái)是什么?柏帛麗Only time will tell. 只有時(shí)間會(huì)說(shuō)明一切。Judging from past marketing schemes, there is no reason this brand will be heading anywhere but up.從過(guò)去的常州酒店VI設(shè)計(jì)營(yíng)銷方案,沒(méi)有任何理由,這個(gè)常州酒店品牌設(shè)計(jì)將標(biāo)題異地。