吉林酒店LOGO設(shè)計(jì)籌備的唯一方法是要通過為目標(biāo)市場(chǎng)。英國(guó)零售商Rebrands環(huán)保

Posted on張貼在 December 4, 20092007年12月4日,2009年||Category:類別: Branding品牌

Adili was a green online fashion retailer with a serious problem. 時(shí)尚是一種綠色Adili在線零售商與一個(gè)嚴(yán)重的問題。With the company hemorrhaging money, it was time for a drastic change. 與公司的錢,現(xiàn)在是時(shí)候流失,為一個(gè)巨大的變化。Adili was struggling to keep up as an ecologically oriented online retailer in a market full of options. 還在努力保持Adili作為一個(gè)生態(tài)導(dǎo)向在線零售商在市場(chǎng)充滿了選擇。The problem was clear: while there are many people willing to pay well for products that don’t contradict their social and environmental values, somehow Adili’s message wasn’t getting through to them. 問題是清晰的:有許多人愿意高價(jià)購買產(chǎn)品,并沒有反對(duì)他們的社會(huì)和環(huán)境價(jià)值,不知何故Adili的信息并不會(huì)傳達(dá)給他們。Rebranding was the only way to get through to the target market.吉林酒店LOGO設(shè)計(jì)籌備的唯一方法是要通過為目標(biāo)市場(chǎng)。

The original Adili logo was simple but seemed to have all the elements of a winning brand. 原Adili標(biāo)志很簡(jiǎn)單,卻似乎所有元素獲勝的品牌。The lettering was thin and modern without serifs, while the gray and red colour scheme was modern. 文字是瘦的和現(xiàn)代的,而沒有serifs灰色和紅色的計(jì)劃被現(xiàn)代的。A tagline beneath the logo advertised the company’s true purpose: “your ethical life”. 標(biāo)志廣告口號(hào)之下的一個(gè)吉林酒店LOGO設(shè)計(jì)公司的真正目的:“你的道德生活”。A dotted line added shape without the finality of a solid line. 添加一個(gè)虛線形不最終的結(jié)局的實(shí)線。While the logo is promising, it simply did not produce the results that the company needed to succeed. 而標(biāo)識(shí)也是很有前景的,它只是并沒有產(chǎn)生結(jié)果,該公司成功所需的。After a short time at the drawing board, Adili revealed its new一段時(shí)間后就在畫板,Adili暴露了其新的brand品牌- Ascension.——提升。

The new logo is simpler and more memorable. 新商標(biāo)是更簡(jiǎn)單和更令人難忘。Sharp angular letters are more reminiscent of a traditional fashion boutique than a green retailer. 鋒利的角字母都更讓人聯(lián)想到一個(gè)傳統(tǒng)服裝專賣店比一個(gè)綠色的零售商。A black and white colour scheme adds to the fashion forward feeling. 一只黑白相間的色彩方案增加了前衛(wèi)的感覺。The new emphasis is on the products rather than the way they are made. 新強(qiáng)調(diào)的是產(chǎn)品的工作而不是他們的方式。The target audience has made a slight shift, from people looking for organic and fair trade garments to people looking for high style who consider ‘greenness’ another fringe benefit. 目標(biāo)觀眾都已經(jīng)取得了一個(gè)輕微的轉(zhuǎn)變,從人們尋找有機(jī)、公平貿(mào)易衣服為人們尋找高風(fēng)格的人認(rèn)為“綠化”另一個(gè)福利補(bǔ)貼。However, the new boutique name refers to the high aims of the company: Ascension.然而,新的專賣店名稱指的是崇高的目標(biāo),該公司:提升。